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Elevate your brand, ignite demand, & captivate consumers, bars, & more.
 Features & HighlightsTastings | Networking Best Cocktail of the Year TIKI Throwdown Mocktail Competition Wellness Cocktails |  Best Cocktail Of The YearBrands Team with Bars Cocktail & Spirit Samples Industry Judges Panel People's Choice Awards |  TiKi ThrowdownExplore the state of TiKi as we enter the second half of the century! |
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 Who Attends1,800-2,000 Attendees Consumers Industry Professionals Owners/ Decision Makers Distributors Social Media Influencers Media / Press Spirit Enthusiasts |  Industry Judges PanelThe region's most important cocktail competitions & award show has brought many industry leaders + professionals to contribute their voice, expertise ,& honor to those who exemplify hospitality + excellence in their craft. |  Dates & VenueSunday August 17th, 2025 Melrose Ballroom, LIC 36-08 33rd St, Queens, NY Session 1: 2pm-5pm Session 2: 6pm-9pm Exhibitors must sample during both sessions. Session 1: TiKi Throwdown Session 2: Best Cocktail |
About The Venue
Just minutes away from Manhattan, accessible by transit, in arm's length of hotels,
restaurants & bars, with parking nearby.
Located in the heart of LIC Queens, Melrose Ballroom is one of NYC's premiere & exclusive venues.
Spirit & beverage events such as Speed Rack, bartending competitions, as well as the
"Celebrate Macallan- Tasting of the Queen of Scotch Whiskies" events, have been held at the Melrose Ballroom, making it a perfect location for the New York Cocktail Expo.
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Brian Grimsley ALB Vodka
NYCE 2024 was a great opportunity to meet consumers, bartenders and network with other brands and producers! Very well organized and put together!
Tim Nickels Hinny Hard Seltzer
What an amazing event. This was our first, & it won't be our last. Met some pretty awesome people & made some great connections. If you're thinking about 2025, get involved now!
Jennifer Toyzer UME Plum Liqueur
Wow, incredible event! Amazing to see the next generation of spirits brands showcased in such a fun venue. Great experience for exhibitors & guests!
Madison Skornicka Planteray Rum
I value the clientele that the NYCE attracts. They're knowledgeable & also actively seek to expand understanding, making them ideal customers who appreciate quality & innovation.
Giovanni Rivera
Citrico Cafe
The amount of bars & restaurants that participate is incredible. Tastings from everywhere. I had a great time creating a recipe to show case our restaurant & Mexican culture!
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As featured in
Featured in Time Out New York Magazine, Thrillist and more, New York's premier cocktail celebration features NY's best cocktail bars and craft spirit brands! Bars will compete in the "Best Cocktail of the Year" Competition and the Iconic TIKI Throw Down to win top honors! Early bird pricing is now available for New York Cocktail Expo 2024 at Melrose Ballroom on Aug 18th, 2024. Don't wait spaces are first come first serve & filling up fast! Cheers!
Highlighted Sponsors
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